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Who am I and What have I gotten myself into?!

My name is Craig Johnson, and I am the owner of Wild Ass Seats.

I grew up and Graduated in the same school district where I currently live in Brainerd, MN. Before we get to me, let me share with you the Hoka Hey..

For the latest updates and to track the event, check out the link in the “Here’s the Latest” section at the bottom of the page!


“Hoka Hey!”

Hoka Hey was Crazy Horse’s battle cry at Little Big Horn when his Sioux Lakota Indian tribe defeated General Custer at “Custer’s Last Stand”.  To the Indians, it meant “This is a good day to die!”  They were ready to die for their family to preserve their way of life.

While not translating that meaning literally, the Hoka Hey Motorcycle Challenge™ encourages motorcycle riders to live unselfishly.

For our “People”.  Those in our circle and those we choose to support with our fundraising efforts.

The Hoka Hey Motorcycle Challenge™ is based on the Lakota Sioux principal of WOLAKOTA and the event celebrates all that is pure and powerful in the warrior spirit.

A warrior isn’t just a soldier who protects and defends…  They are mentors, guides and teachers.  They set the example for others and lend strength to the people.  The stronger the warriors become – the stronger the people become.

HHMC™ Kicks off on June 26th.

The Medicine Show LLC, the creator of the Hoka Hey Motorcycle Challenge™ shares a vision of strong warriors who are ready to lead the way with virtues like RESPECT, HONOR, INTEGRITY and COMPASSION promoting the Challenge with the primary objectives of:


Raising awareness for social issues while sending Challengers through some of the most beautiful places in North America.


Inspiring a willingness and desire to accept personal accountability with a sense of duty and principle; to cultivate wisdom, community and compassion and to display and foster respect, harmony, peace and friendship.


Creating an army of warriors with the strength to face adversity; the character to make sacrifices and the desire to come to the aid of others in need.


Empowering others to overcome obstacles that have physically, mentally or financially challenged them and know they are not in it alone. We are the vehicle that's helps move them forward and refocus them toward success.

The Hoka Hey Motorcycle Challenge™ kicks off every other summer from a new location.   In 2022, the challenge starts in the parking lot of Black Hills Harley-Davidson in Rapid City, SD on June 26.   The “End of the Road Party” will commence just two weeks and 10,000 miles later near Hot Springs, South Dakota where the End of the Road Party will commence on July 9.

For more information on the event, check out


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Rules of the Hoka Hey Motorcycle Challenge™


Navigate the course without using electronic mapping or navigation.


Sleep outdoors next to your bike.


Stay on the designated route.


Allow progress to be tracked.


Ride an American v-twin motorcycle.


No additional fuel is allowed to be carried.


Any moving violation by the rider received means disqualification.


My Personal favorite rule…

Participants must not reach the finish line in anything less than 240 hours.

My Journey so far…

I applied for this adventure in May of 2021.  I was put on the wait list because they limit new rider registrations.  Once my “Number came up” it was on to the next step.  3 separate interviews, to determine eligibility, ability, and state of mind.  Somehow I passed all three and have been accepted being given the number 1112 which will be proudly displayed on both sides of my bike.

As for my bike, I will be riding my 2001 Harley Davidson Road King.  An old bike that has been slightly customized to look the part of a proper show bike.  This bike is a part of the display when parked in the Wild Ass booth at events throughout the country.  It is well maintained and I am confident it will make the trip.

To ride the complete course and make the “End of the Road” party in Hot Springs, I will have to average 715 miles a day.  A single 715 mile day is a long day that is unheard of by most.  I have done them in the past, but to string together 14 of them in a row will be a challenge for sure.  This will be a challenge of mental toughness as I not only have to be alert of my surroundings, but the directions, my path, conditions, the bike etc., etc.  Also, I am going in to this event knowing that when I get tired, for my own safety, I will have to rest.  I have done the math repeatedly and all of this is possible as long as I can keep my head in the game.

Sleeping outside will be new for me in ’22 but hey, I won’t have that additional time stopped to check into a hotel where there will be an actual bed to get a good night’s sleep on right?!


I have always been a person to challenge myself.  Each challenge gets bigger and has my friends saying the same things.  “Why would you do that to yourself?!”  Well this time, here is why…

I got into the motorcycle industry because of my passion for motorcycles.  As many industry insiders know, working in the industry doesn’t leave much time to ride.  By signing up to ride the Hoka Hey, not only will I get to ride, but I get to do it for a great cause.  AND, if all goes as planned, I will get more miles on my bike during this event than I have in the past 6 years combined!

Beginning when the bike gets unloaded in Daytona for Bike Week, every mile will be dedicated to raising money for the local Masonic Scholarship Program.  The Aurora Lodge #100 in Brainerd, MN is very active in my local community and this opportunity to help out seems like the perfect fit.  Supporting local kids to further their education is where my fundraising efforts will go.

The Aurora Lodge #100…

Masons from our local, Aurora Lodge #100 in Brainerd Minnesota, work hard to raise money that is given to local students in the five surrounding communities of Brainerd, Pillager, Pequot Lakes Little Falls, and Pine River, Minnesota.

These Scholarships differ slightly from the traditional ones you find in school ceremonies because we give each student a check for the full amount of the scholarship to support their school year.  This can buy books, pay for tuition, purchase a meal plan for the year or be spent how the recipient needs to spend it.

Minnesota’s youth have long been a focus of the Masons of Minnesota and our scholarship is in the amount of $2,000 per recipient.  We look for students who are interested in helping the community, improving the lives of people around them, that may not be able to make it to college without the help they deserve.

To support our efforts simply donate to the Lodge Scholarship fund.
You can do so by mailing a donation to our Lodge at PO Box 81, Brainerd, MN 56401
You can also contact one of our Masons, or simply click the link and donate through our website. (Link coming soon)
Or you can simply click the link on this page titled “Join The Cause”.

Mason’s from the Aurora Lodge #100 would like to thank you in advance for you consideration to a very worthy cause. ONE HUNDRED PERCENT of the donations collected go to our local students.

Please contact us with any questions you may have.

How can you help?

Since my announcement on facebook, I have been getting requests to help.   Even before I knew what we could do.

This adventure will require several expenditures, including services to the bike, tires, etc., and of course, the possibility of mechanical failure.   Assistance to offset some of the costs in accomplishing this mission is one of the ways you can help, and the other, is by simply making a donation to the Aurora Lodge.

Links for both of those opportunities are here. Please be sure you mention “Hoka Hey” in your notes so we can keep track as we work towards our goal of $10,000 raised for these kids.   This number has never been hit by the Brainerd Lodge and I would like to show them that “Yes I am crazy! And I have a lot of crazy friends!”

Join me and lets make this happen!

Here’s the latest!

June 22, 2022

The bike is ready to go!  New tires, new brakes, fully serviced and thoroughly looked over by my Dad!  Thank you Dad, there is no one I would rather have on my team.  I know everything is perfect and ready for me to just do my job and ride.

I am ready to go!  Yes, there are nerves, but I believe that is normal.  I know how to ride, I am comfortable, and I know the bike well.  This is NOT a race and all I have to do is navigate the bike through the course.  I’ll stop when I am tired, and I will ride when I am not.  Pretty simple when you write it out, but we’ll see how this goes!

The NEW tracking information was released this morning and here. it is!

username:  HokaHey2022Public

password:  HokaHey2022

Be sure to check in daily!  You will be amazed and how far some of these guys/girls can make it in such a short period of time!

In the first couple of days, look for me way in the back.  This is on purpose.  I will just be doing my thing back there and we will see what happens.  14 days is my goal and if I keep a nice steady pace, I know I will be there at the party! 

Thank you again for following along.  I am truly blessed to have all of you on my team!


The Hoka Hey Motorcycle Challenge™ Kicks off on June 26th.